COOKING

@BirdExplores in an original character created for Instagram as a contemporary spin on Mr. Rogers meets The Muppets meets Winnie the Pooh for the social media age.  

Simple puppeteering with dynamic camera placement, editing and music bring our adorable plush penguin to life! Through the lens of “exploring,” we are able to create content with a sense of curiosity, enthusiasm, entertainment and education about any topic. This exploration mindset of both the everyday and the extraordinary also allows us to create series on similar themes: Bird Explores Songs, Bird Explores Guests, Bird Explores Books, with the most popular being Bird Explores Cooking.

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COOKING is a fantastic way to both feature a range of products as well as explore culture, nutrition, nature, creativity, curiosity, and more through a practical and accessible activity. The first Bird Explores Cooking post quickly reached 100K views and this series has since become one of our core content pillars that is continually fulfilling and fun to make!